Exploring the Impact of LearnENT's Social Media Team as a Powerful Tool in Otolaryngology Medical Education

Area of Science:

• Medical Education
• Digital Health
• Otolaryngology-Head and Neck Surgery (OHNS)

Background:

• Virtual learning is increasingly adopted in medical education.
• Otolaryngology-Head and Neck Surgery (OHNS) is underrepresented in undergraduate curricula.
• LearnENT is an educational app addressing this gap, utilizing social media for outreach.

Purpose of the Study:

• To evaluate the LearnENT social media team's effectiveness in disseminating OHNS educational resources.
• To assess the impact of social media efforts on user engagement with the LearnENT application.

Main Methods:

• A longitudinal observational study over 8 months.
• Data collected from Instagram Business tools and the LearnENT application dashboard.
• Analysis of follower growth, reach, impressions, and app usage trends.

Main Results:

• Instagram followers increased by 49.7% (900 total).
• Account reach rose by 87%, and impressions by 70%.
• LearnENT app usage grew by 12%, with 8257 users across 36 countries.

Conclusions:

• The LearnENT social media team successfully disseminated OHNS educational content and engaged learners.
• Significant increases in social media following and app user base demonstrate the strategy's efficacy.
• Visually appealing content and collaborations can further enhance engagement.